Product Design: Retail, Contract and Mass
Inspired new designs are constantly being developed by The C.G. Collection studio in close collaboration with each manufacturer, their unique goals, as well as Christopher’s market foresight. Christopher leads each design effort from concept to realization supported by the studio.
The formation of The C.G. Collection took root in 2010, commencing with the licensing of an exclusive line of bathroom furnishings in collaboration with Modern Bathroom™. The goal: to design a collection of bath vanities and bath furnishings offering a broad range of choices to consumers. The collection presents an assortment of lifestyle designs with unique styling plus a range of sizes, rich finish selections, superb hardware, hand detailing and a multitude of sink, faucet, mirror and countertop options.
HGTV became the first national media outlet to herald the launch of the line. Simultaneously, Interior Design magazine nominated the Greenwich vanity for Product of the Year. This was followed by numerous consumer and trade magazines showcasing many of the design styles, and several international hotels were among the buyers.
The C.G. Collection is distributed nationwide through retailers such as Home Depot™, Lowes™, and many others. The overwhelming success of this collection cemented The C. G. Collection’s position as a studio known for design insight in the consumer market.
For Christopher, understanding the consumer and identifying product opportunities absent in the market is the key to the The C.G. Collection’s success.